When your customers take time to express their thoughts about your business, they create valuable data that you can use to improve your business.
The problem is analyzing this data is difficult. One option is to have personnel read, annotate, take notes, and assemble an actionable plan based on the findings. Unfortunately, this option has high labor and time costs – and if the incoming data is flowing higher than your capacity, it’s an impossible task to complete.
We have another option where we feed the customer data through our proprietary analytics tool called Fusion Analytics. This option allows your organization to:
- Easily explore customer review data in bulk.
- Use AI to segment reviews into topics meaningful to your business.
- Find patterns in the data that lead to actionable insights.
Here’s a 1 minute video that gives an overview of the process.