1. Formulate the Question

We start by understanding the problem you want to solve and then transform the problem statement into a question. For example - "Why isn't my prospect outreach as effective as it should be?"

There is typically a follow-on step where the question can and should be broken into multiple sub-questions. In the case above, we can break this large question into the following:

What are the responses to each of the messages in the outreach?
What are the attributes of the individuals we are attempting to reach?

2. Identify, Collect, & Fuse Data

Determine what data would support the solution to your problem, collect that data, and make it all work as one dataset along with your internal systems data (data fusion).

In the example above, the following data would be interesting:

CRM data
UTM tracker data for links in the messages
Google Analytics data
Any internal spreadsheets that track outreach and activities

Our analytics platform has a number of data connectors to make collection easy. Once the data is in the platform, data fusion is achieved by relating one or more attributes between data tables.

One your data is collected and working together, analysis can begin.

3. Drive the Decision

Now that all your data is working together, we create analytics dashboards so you can quickly visualize and filter data to find answers to your questions.

In the outreach case above, the dashboards show that the outreach messages show market interest in a side benefit of your offerings. This would lead to a decision to test outreach messages tuned to this side benefit.

Once you get a feel for how we create dashboards for your solution, you can begin to create your own dashboards to solve future problems.

4. Operationalize & Iterate

Now that you have your solution, we work with you to integrate the solution into your workflows. We also work with you to identify any follow-on questions worth exploring.

Once we work with you through one cycle of problem solving, you are now equipped to develop future solutions to drive your business higher.

More than AI: Intelligence Augmentation

A fundamental principle of our approach to data-driven decision-making is to enable you, the decision-maker, to focus on your area of expertise and task your machines with the tedium of managing and presenting your data.

It is imperative that you remain in control of the decision-making process since you are the domain expert in your business. AI on its own can only optimize the solution to a problem given the data it has to work with - AI techniques have no concept of your priorities and objectives.

We achieve Intelligence Augmentation with our Fusion Analytics system framework that tasks machines to handle the tedium of sorting, searching, and presenting data to enable you to focus on the higher thinking required for decision-making.

Read our white paper on our approach to designing and utilizing systems for business decision-making.

Download Our White paper

Step 1

Schedule a 30min discovery call

Learn how we have helped businesses grow with a data-driven approach to decision-making. Help us understand your business and your data challenges. Together, we'll explore opportunities to grow your business.

Schedule a Discovery Call

Step 2

Review our solution proposal

Once you approve the project, we get to work. Expect initial results quickly. The proposal will spec regular checkpoints and training will be conducted as needed according to your availability.

Step 3

Track business improvement

Now that your data is integrated into an easy-to-use analytics system, you can enjoy newfound clarity to your decision-making. Track how business indicators improve over time.

Fusion Analytics®

Data-Driven Decision-Making Made Easy

Fusion Analytics is a state of the art analytics/AI decision-making platform perfectly suited to develop custom solutions:

Create your own solutions with minimal training and no requirement for programming or data science skills.
Answer your questions quickly. No need to wait for a new report to be generated. Solutions can be created in minutes, not months.
Create a unified view of your business by collecting and analyzing data from multiple systems.
Clear pricing and fast solution development creates instant ROI.

Features Overview

Collect data from multiple data sources and fuse them together to act as one.
Visualize data with interactive dashboards to find answers to complex questions.
Supports numerical analytics and text analytics. Make use of your free-form text data!
Build Machine Learning models to classify or predict outcomes using new data.

Consulting and Support Services

Deployment & Training

We have several deployment options for Fusion Analytics: cloud, on-premise x86/power, and IBM i. We provide training to get you up and running quickly.

Data Collection & Readiness

For many data sources, we have pre-made connectors. For others, we can develop connectors to collect and pre-process data for use in Fusion Analytics.

Custom Analytics & Dashboarding

We can develop solutions that serve specific business needs with Fusion Analytics including operationalizing these solutions with your existing processes.

Our Approach